People often reject business ideas for a strange reason: “But other people already do that.” Usually, that is not evidence against the idea. It is evidence for it. If several companies …
How to Create Proof When You Have No Customers Yet
One of the hardest parts of starting is this: “Why would anyone trust me if I have no customers yet?” It sounds like a circular problem. You need customers to get proof. But you need …
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From One Sale to Something Repeatable
Getting your first customer is important. But one sale does not yet mean you have a repeatable business. It means: One person, in one situation, decided to buy. Now your job is to find …
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One Problem Can Become Several Different Businesses
When you find a real problem, do not assume there is only one way to solve it. The same underlying frustration can often support several completely different businesses. Suppose you …
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Your Job Is Full of Business Ideas
One of the best places to look for business ideas is somewhere you already spend thousands of hours: Your job. You are surrounded by people doing real work, spending real money, dealing with …
The Boring but Necessary Stuff: Companies, Taxes and Bookkeeping
At some point, your experiment starts becoming a real business. Someone pays you. Then someone else pays you. Now you need to understand the boring parts. You do not need to become an …
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