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Common Thought Traps When Starting a Business
A surprising amount of business difficulty happens before you ever test anything. Your brain predicts what customers will think, what you are allowed to…
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Learn to Notice Patterns in Your Business
A business constantly produces clues. People: watch but do not click; click but do not buy; book calls but disappear; buy but ask the…
Examples of same product and different positioning
Underlying product / skillTarget audienceWhat they actually valuePossible offer / hookLikely pricing logicEnglish pronunciation helpCasual language learnerSound better, feel more confident“Improve your English pronunciation…
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Tech founder/owner?
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You don’t understand your software engineers
A guide for understanding software engineers. Read more on medium.com where it got over 65,000 views and 22,000+ fans:
Amando built us a fully functional YouTube personalization SaaS in just one evening, turning a casual idea into a reality within hours—something that would have cost $650,000 and taken 9 months elsewhere.
Prateek, founder
Piano Key Complexity
Piano Key Complexity is a term used for something most people assume they know the inner workings of, like a piano key, but whose actual complexity is unfathomable.

Amando does it all, a perfect mix of coach, business hustler and engineer
DENis, founder