People often reject business ideas for a strange reason: “But other people already do that.” Usually, that is not evidence against the idea. It is evidence for it. If several companies …
Don’t Think. Test.
People spend a lot of time debating what customers might want, what they might pay for, or how they might react. When many of those questions could simply be tested. “I don't think anyone would …
How to Make Money Selling 3D-Printable Models Online
If you've designed something complicated enough that other people would want to build it, there's a good chance you can make money from it. And you don't necessarily need thousands of …
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How to Create Proof When You Have No Customers Yet
One of the hardest parts of starting is this: “Why would anyone trust me if I have no customers yet?” It sounds like a circular problem. You need customers to get proof. But you need …
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From One Sale to Something Repeatable
Getting your first customer is important. But one sale does not yet mean you have a repeatable business. It means: One person, in one situation, decided to buy. Now your job is to find …
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One Problem Can Become Several Different Businesses
When you find a real problem, do not assume there is only one way to solve it. The same underlying frustration can often support several completely different businesses. Suppose you …
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