One of the best places to look for business ideas is somewhere you already spend thousands of hours: Your job. You are surrounded by people doing real work, spending real money, dealing with …
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The Boring but Necessary Stuff: Companies, Taxes and Bookkeeping
At some point, your experiment starts becoming a real business. Someone pays you. Then someone else pays you. Now you need to understand the boring parts. You do not need to become an …
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Do Not Compete on Being the Cheapest
Being cheaper is one of the easiest ways to differentiate yourself. It is also one of the most dangerous. If your main message is: “We cost less.” you are teaching customers that price …
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Common Thought Traps When Starting a Business
A surprising amount of business difficulty happens before you ever test anything. Your brain predicts what customers will think, what you are allowed to charge, which people will talk to you, and …
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Learn to Notice Patterns in Your Business
A business constantly produces clues. People: One occurrence may be random. A pattern is different. If the same thing keeps happening, there may be an inefficiency somewhere in the …
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Examples of same product and different positioning
Underlying product / skillTarget audienceWhat they actually valuePossible offer / hookLikely pricing logicEnglish pronunciation helpCasual language learnerSound better, feel more confident“Improve …
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