Charging too much can obviously be a problem. But charging too little can also damage a business. People often assume: “If I make it cheaper, more people will buy.” Sometimes they …
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Sales Is Not What Most People Think It Is
When people hear the word sales, they often imagine the worst possible version of it. A pushy used-car salesman. Someone trying to talk you into buying something you do not want. Someone …
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Sell the Result Before You Build the Product
When testing an idea, you usually do not know what the final product should be yet. That is the point of testing the market. You may think the answer is: But until you have spent time with …
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This Guide Is About Going From Zero to One
This is roughly a zero to $10,000 per month guide. If you are currently making nothing from your own ideas, $10,000 a month may sound enormous. In business terms, it really isn't. Many of the …
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Look Twice at Problems You Already Solved
One of the easiest opportunities to miss is a problem you solve once and immediately forget about. Years ago, one of my co-founders left a company we had started. Our Google Workspace account …
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Exercise: Reverse-Engineer Something You Already Scroll Past
If you use Instagram Reels, TikTok, YouTube Shorts, or another content feed, try this exercise. Open the app and scroll until you find a piece of content with unusually high engagement. Do not …
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