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Most people begin their working lives by selling labor. You work for an employer. You are paid: So you become used to thinking: “If this takes me ten hours, what should ten hours of my …
Continue Reading about Stop Pricing Your Labor. Start Pricing the Result. →
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I often see people make a bunch of random stuff that isn't tied together in any way. Random posts, random reels, random ads, and nothing has any logical flow or thinking behind it, this of course …
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You do not need to invent your business from nothing. In most markets, other people are already: Studying them does not mean copying their words, branding, course, or intellectual …
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One of the most expensive mistakes in business is assuming that your own preferences describe everyone else. You think: “I would never pay €5,000 for that.” Then you silently convert it …
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If €5,000 is more money than you have in savings, charging €5,000 for a service may feel almost impossible. You may think: “Who would ever pay me that much?” But notice what you are using …
Continue Reading about Stop Pricing From Your Own Bank Account →
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Many beginners treat profit as though it were money unnecessarily taken away from the customer. They imagine that a fair business should charge only enough to cover the visible work. But a …