Before you can test an idea, you need to decide what you currently believe the opportunity might be. This is called an opportunity hypothesis. A hypothesis is not something you know is true. It …
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Test a Business Idea in 7 Days
This guide begins the moment you think: “This could be a business.” Your job is not to prove the idea is good. Your job is to discover what is true before you spend months building. The …
Let Reality Decide
How to Spot Overlooked Opportunities, Test Business Ideas, and Build Your First Repeatable Income A practical guide for turning what you already know into something people will pay for. Who …
Go Build Something
Go build something The faux-philosophical saying of “you’re a human being, not a human doing” is bullshit by people who want to sell you spiritual snake oil and lead you astray. You’re made to build, …
So, you have an idea
I’ve spoken to dozens of people over the years who just needed someone experienced to spar with about the ideas they’re having. I won’t tell you what you should or shouldn’t …
FREE: New customer checklist
This used to be an internal document to keep track of common “gotchas” I noticed most customers were missing or just never thought about. Over time, I decided to give it away. You absolutely could do …