When someone tells you they have a problem, do not immediately assume that solving it is valuable enough to build a business around. People have thousands of problems. Most of them are not …
Your Self-Image Changes the Opportunities You See
Sometimes the obstacle is not the market, the offer, or the price. It is what you believe you are allowed to receive. When I was younger, someone once offered to pay me to build a …
Continue Reading about Your Self-Image Changes the Opportunities You See →
Test the Test
Running an experiment does not automatically mean you learned anything. A bad test can give you a result while telling you almost nothing about why that result happened. Suppose you make a …
Turn What You Know Into Something People Will Pay For
If you're reading this, I assume you probably found me through something I posted on social media. And I’m going to make another assumption: You know something, can do something, or have access …
Continue Reading about Turn What You Know Into Something People Will Pay For →
Stop Pricing Your Labor. Start Pricing the Result.
Most people begin their working lives by selling labor. You work for an employer. You are paid: So you become used to thinking: “If this takes me ten hours, what should ten hours of my …
Continue Reading about Stop Pricing Your Labor. Start Pricing the Result. →
Check Whether the Customer Journey Makes Sense
I often see people make a bunch of random stuff that isn't tied together in any way. Random posts, random reels, random ads, and nothing has any logical flow or thinking behind it, this of course …
Continue Reading about Check Whether the Customer Journey Makes Sense →