A lot of people do not have an idea problem. They have an idea-killing problem. An idea appears: “Maybe I could sell this…” And immediately: “Nobody would pay for that.” Another …
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Be Careful Who You Take Advice From
If you start doing something very different from what people around you are used to seeing you do, expect some strange feedback. This is especially true if you are: People close to you have a …
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The “Why Now?” Conversation
When someone tells you they have a problem, do not immediately assume that solving it is valuable enough to build a business around. People have thousands of problems. Most of them are not …
Your Self-Image Changes the Opportunities You See
Sometimes the obstacle is not the market, the offer, or the price. It is what you believe you are allowed to receive. When I was younger, someone once offered to pay me to build a …
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Test the Test
Running an experiment does not automatically mean you learned anything. A bad test can give you a result while telling you almost nothing about why that result happened. Suppose you make a …
Turn What You Know Into Something People Will Pay For
If you're reading this, I assume you probably found me through something I posted on social media. And I’m going to make another assumption: You know something, can do something, or have access …
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